Using Address Verification Software For Business To Improve Customer Service And Profits

The implementation of address verification software for business is a great investment with real benefits to your organization. By using web service technology address verification modules can be easily integrated into your current software applications. There are a number of advance features that can increase productivity, profits and reduce costs.

Data entry errors account for the majority of inaccurate address data. Address verification software will identify these mistakes as the data is being entered. Entering data on forms can be partially automated by using intellisense and auto-complete functionality which will reduce the amount of typing needed to enter data. Productivity will improve as data entry becomes much faster. Zip codes will no longer have to be manually looked up and the spelling of cities and street names will not have to be manually verified. Even old data can be corrected by scheduling regular maintenance jobs.

For businesses that have route sales or delivery services a package that includes map coordinates can be very useful. Drivers can have a GPS Navigation system in their vehicles which can receive map coordinates. Another way that map coordinates can be used is in the assignment of sales leads. Sales representatives can be associated with zip codes. Sales prospects can then be assign to the appropriate sales staff based on the customer’s zip code. Potential customers will be contacted faster.

Mail returned as undeliverable is very costly. The expense in supplies, postage, and manpower of having to re-mail can be dramatically reduced. Customers will receive bills and invoices quicker. There will be a real improvement in customer service when your mailing address data maintains its integrity. Delays in the delivery of invoices will hurt your cash flow as the receipt of remittance will slow down. The quicker your customers receive their bills the sooner they can pay them.

Address verification can be used in tandem with the compiling of customer demographic information. You can target advertising based on Zip+4, Bar code information, census block or congressional districts. It is a very effective marketing tool. Advertising campaigns can be targeted. Prospecting for new business will be more efficient when people who are not going to be your customer are eliminated.

Fraud can be greatly reduced. You can reduce losses by quickly identifying inaccurate or suspicious data. Some system will actually make phone calls. Phone notification functionality will schedule a call to verify telephone numbers and addresses. Stop false credit applications by using a cross-reference to the Social Security Death Index. Preventing fraud will lead to an increase of your bottom line.

There are a number of address verification software for business systems available. Google, the US Postal Service, and major delivery services all have address verification application programming interfaces for no or low cost. There are many software packages on the market from simple application to packages with sophisticated advanced features. Some package have free trial promotions or demo version so you can try them before you buy.

Once you have used an address verification system for business you won’t know how you ever lived without one. The benefits are tangible: reduced costs, increased cash flow, fraud prevention, improved customer service and more.

Canadian Coporate provides leading location content and software solutions to solve key business challenges. Location intelligence solution consisting of the most relevant location content which includes: address validation, address databes, geocoding software, postal code map, address verification and Spatial data.

This entry was posted on Saturday, February 13th, 2010 at 3:12 am and is filed under GPS. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.