New Channel To Trigger Wave Of Mobile Marketing In Australia
Thursday, September 2nd, 2010Details of a new digital channel, 7mate, have been disclosed by the Seven Network. The television network will be the first commercial network with three channels in Australia. Later this year, the network hopes to capture the mass male market by broadcasting the Australian Rules grand final. The channel will also offer sports shows, comedy and movies which are targeted at men aged 16 to 49.