New Channel To Trigger Wave Of Mobile Marketing In Australia
Details of a new digital channel, 7mate, have been disclosed by the Seven Network. The television network will be the first commercial network with three channels in Australia. Later this year, the network hopes to capture the mass male market by broadcasting the Australian Rules grand final. The channel will also offer sports shows, comedy and movies which are targeted at men aged 16 to 49.
The network’s Director of Programming and Production, Tim Worner, said, “We are after the most elusive demographic in media and we think we’ve got the offering to get them.”
A wave of new-media marketing is expected to follow the network’s move. The centralised male market will be advantageous to many businesses, but the capacity to effectively interact with viewers will remain possible with mobile marketing campaigns only.
New-media and advancements in technology are forcing businesses to alter methods of interacting with customers. A study by digital marketing agency, Defakto, showed 80% of all ages believed they would get a quicker response from a text than from voicemail or email. Mobile marketing company, TXT2GET (www.txt2get.com.au), has claimed that quick responses are most efficiently generated by SMS keywords and automated responses.
Country Manager of TXT2GET, Andrew Campbell, explains, “SMS is an instant response mechanism, it’s easy and simple for people to use and this is why you get higher response rates and improved customer experience.”
Traditionally, television advertisements have provided customers with limited options should they require more information. 1300 numbers have a reputation of placing customers on hold, while internet access is still unavailable to all- but texting has proved to be simple and convenient. The service encourages viewers to simply text a keyword to 19 33 33 in order to participate in competitions, receive mobile coupons or seek more information. Businesses that have used TXT2GET keywords have been able to double and triple advertising responses.
Technological advancements are calling for alternate marketing. Increase business and customer interaction with Text Marketing. Try out TXT2GET – Mobile Marketing Australia tool
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