iPhone and Android sales vary from their usage patterns

The marketing research company Nielsen reported in November of 2011 that Android based telephones have around 43% market chunk of the smartphone mark in the United States compare with iPhone having 28%.

Whilst Android can have a larger market share, let’s get down amongst the ditches and find out what is actually going down. When I talking about what’s going down, I refer to the usage of these devices.

I took the opportunity to analyse the web site statistical data of several my customers using the Google Analytics tool installed on their web sites.

What I found was quite startling. Firstly traffic to their adobe business catalyst internet sites has increase seriously in 2011 over the period year. One customer showed traffic coming from a mobile device has risen 1000% over the year before.

However , if I were to generalise and average out all my clients, I might estimate that around 20% to 25% of visitors are coming to their site from a mobile device.

Next, I decided to study which mobile devices were used to access their internet sites. The most highly used device is the iPhone. The iPhone was way above any other device. Primarily based on the share of the market figures above, you would expect Android to be the second most popular machine. But it isn’t. It is the iPad.

At first glance this would appear to defy the logic of Android sales, however anyone who has ever tried an Android device and an iPad device will understand.

The iPad is straightforward to use, easy to access the Internet and ideal for couch surfing whilst watching TV in the sitting room.

Pals of mine who are the owners of an Android and Blackberry tell me that these devices are great for little aside from texting and emailing.

The iPhone and the iPad were built for the web and this is blatantly obvious when I analyse web site analysis. These devices have opened up the aging population to Web surfing for their restaurant bookings, local golf lessons, following sporting results and very much more.

Molly Jamieson writes for Adobe Business Catalyst partner Platonik. Their web site features examples of online shops using Adobe Business Catalyst.

This entry was posted on Tuesday, February 7th, 2012 at 5:23 pm and is filed under iPhones. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.